Providing high quality live sound is more than showing up with a truck full of equipment and turning it up as loud as it will go. Anyone can do that. To provide high quality live sound, is to understand and embrace a variety of musical styles and to convey the performance to an audience. In some instances that means high volume with physical impact and in some instances it means transparent, invisible reinforcement that draws no attention to itself. Knowing when to say when seems to be an increasingly scarce quality among sound companies and at Alliance we strive to be keenly aware of just that.

If you've worked with many sound companies in the past, you're undoubtedly aware that many of them seem to be obsessed with volume. Somewhere along the line, the idea of providing clear, musical sound reinforcement got lost and sound pressure level became the measuring stick of quality. This is not to say that loud is always bad, just that loud, in our opinion, is not the primary ingredient of good live sound. We firmly believe that a good, musical, idiomatically correct mix has much more impact than a much louder poor mix. "The mix is bad, but at least it's really loud" is something that we've all experienced as performers and audience members and it doesn't have to be that way.

a production company with perspective